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美国加州的的雷格尔做过一个经典实验——购物者光顾“销售大厅”。

Californian Reigel once did a classic experiment which was called "customers visiting the Sales Hall".

“销售大厅”里提供不同的风味果酱，有时展示24中，有时只摆放6种。

A variety of flavor jam were displayed in the Sales Hall.Sometimes there were 24 kinds on display while sometimes 6 kinds.

一个数据表明：走进大厅的人数，在阐释24种时比只摆放6种时要高出百分之50，

According to a study,the number of the visiting customers can be 50 per cent higher when 24 kinds of jam on display in comparison with 6 kinds on display.

另一个数据则显示：当100个人走进提供24种果酱的大厅，仅仅有3个人购买了果酱；当50个人走进提供6种果酱的大厅，却有15个人购买了果酱

And according to another study,when 100 customers visiting the Hall with 24 kinds of jam on display,only 3 of the customers bought the jam.While when 50 customers visiting the Hall with 6 kinds of jam on display,15 of them bought the jam.

面对可以选择的数量越多，人们反而越担心自己的选择是不是最佳的

Funny and strange as this study may sound,it reflects the universal concern of humanity and that is:the more choices we possess,the more concern we will get when deciding which one is the best.

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